Gail Padayhag
Globalization has brought the
nation-state into building ties with one another, acknowledging that the
traditional thinking which is more about military might of building
relationship is not the only way to gain influence and allies. In conducting
international relations, negotiating alliances, treaties, and agreements all
these are under the art of diplomacy. But through the
acknowledgement of non-traditional thinking, diplomacy has also evolved and
went beyond the nation-state institutions. When one talks about diplomacy, the
ambassadors or government institutions are always the concept that comes into
an individual’s mind and nothing else. But past the concept of the
nation-state, Cultural Diplomacy has already been existing. Cultural Diplomacy may best be described as a course of
actions, which are based on and utilize the exchange of ideas, values,
traditions and other aspects of culture or identity, whether to strengthen
relationships, enhance socio-cultural cooperation or promote national
interests; furthermore it can be practiced by either the public sector, private
sector or civil society (Institute for Cultural Diplomacy , 2014) .In cultural
diplomacy, any individual can be a cultural diplomat as long as he will be
presenting his identity into the international community, regardless of which
sector he came from.The celebration of a friendship day is a perfect
example of cultural diplomacy. This event allows citizens to share their
culture, may it be ancient or pop culture.
In a diverse world, an exchange of
cultures can contribute to understanding and respect. A celebration of
friendship day between countries eliminates the unfamiliarity of one’s
identity. Furthermore, friendship day celebration helps build trust and establishes
relationship among citizens to citizens. An exhibit of various cultural related
activities such as movie viewing, dance presentation, and even playing
traditional games, all these are seen in the celebration of a friendship day.
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